Logo for Label Swap Luxury Thrifting featuring a coat hanger with a question mark above it, circular design, and the text ESTD 2025.

Meet the Founders

Lifelong friends with over 35 years of history, we first teamed up to run a successful salon nearly three decades ago. Through life’s twists and turns, our bond remained strong—and now we’ve come together again to launch a new chapter: a luxury thrift store that blends our love for style, quality, and reinvention. Welcome to our latest adventure in timeless fashion and sustainable living.

Lisa, co-owner of LabelSwap, smiling with  dark hair, wearing sunglasses on her head and a casual shirt. Boutique decor and artwork are visible in the background.

As a former business owner and currently working in healthcare, I’ve always balanced hard work with a deep love for shopping. For over 12 years, I’ve dreamed of opening a space that celebrates style, sustainability, and self-expression—and now that dream has finally come to life. I’ve always had a passion for shoes, clothes, and the thrill of a great find. More than anything, I love connecting with people, working hard, and building something meaningful. This luxury thrift store is more than a business—it’s the result of years of vision, dedication, and a true love for what I do.

Lisa Hayes | Co-Founder

Heidi, co-owner of LabelSwap, smiling brightly with her red hair styled down. Natural lighting and relaxed energy.

With 38 years in the beauty industry and 33 as a salon owner, helping people look and feel their best has always been my passion. I believe a great outfit completes the look—and now, through our luxury thrift store, I get to help others find stylish pieces at affordable prices. As the owner of an event center as well, my heart is in creating joyful experiences. I pour myself into everything I do, and I’m excited to see where this new chapter leads!

Heidi O'Donnell  | Co-Founder


Whether you're swapping, shopping, or just stopping in to say hi — we’re glad you’re here.
LabelSwap isn’t just a thrift store. It’s a community, and you’re part of it.